Thursday 15 July 2010

McCartney tasked with making Britain shine golden

It has been announced fashion guru Stella McCartney will be designing the Great Britain 2012 Olympic kit for London.

Working with Adidas who have kitted out British athletes since 1984, she has the rather difficult task of taking men and women of all different sizes with a limited canvas to work from.

Blue, white and red are her palette and once the number and iconic three strips have been added, there isn’t a lot of room left for the catwalk queen.

She has already had gold medallist Victoria Pendleton model for her, and she kitted out Danish tennis player Caroline Wozniacki for Wimbledon, but this should be an interesting experiment.

It could be brilliant, or like these examples of sporting shockers, it could turn out to be a bit of a nightmare.

Pictures after the jump...

1 - Stade Francais
Pick any of the recent examples, Paris may be a world center for fashion but Stade perhaps need to check their proofs before ordering their kit (note also Adidas)






2 - Mexico '94
The powers that be decided to let goalkeeper Jorge Campos design his own kit for the 1994 World Cup in the USA - no one surely could have known what he was going to come up with.










3 - Marlybone Cricket Club
Strictly speaking not a sporting kit, but the MCC colours are symbolic of English cricket - could we possibly discuss a redesign?






4 - Newcastle United 2009-10 Away Shirt
The story is that there were more people at the kit launch from NUFC and the media than there were punters wanting to buy the kit. Worst effort ever in the Premiership... oh hang on!!










5 - Shorts in the 1980s
To criticise a decade may be unfair, but in all sports in those 10 years the shorts were, well, short. Kylie would be proud of them! They may have looked better on outside-halves but on the front row...

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